Massage Envy Franchise: Cost, Fees & Earnings
993 locations (2025), -1.6% YoY(Item 20)
A Massage Envy franchise requires an estimated total investment of $695,870 to $1,046,506, including a $35,000 initial franchise fee (2026 FDD, Item 7). Franchisees pay an ongoing royalty of 6% (Item 6). The 2026 FDD reports a median unit revenue of $1,136,666 for FY2025 (Item 19).
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Median Revenue (AUV)
$1,136,666
Source: 2026 FDD, Item 19
Initial Investment
$695,870 – $1,046,506
Source: 2026 FDD, Item 7
Franchise Fee
$35,000
Source: 2026 FDD, Item 5
Royalty
6%
Source: 2026 FDD, Item 6
Massage Envy Franchise Key Facts
| Metric | Value | Source |
|---|---|---|
| Initial Investment | $695,870 – $1,046,506Source: 2026 FDD, Item 7 | |
| Initial Franchise Fee | $35,000 – $45,000Source: 2026 FDD, Item 5 | |
| Royalty | 6%Source: 2026 FDD, Item 6 | |
| Median Revenue (AUV) | $1,136,666Source: 2026 FDD, Item 19 | |
| Total Locations | 993 (2025)Source: Item 20 |
Massage Envy Franchise Fees
Initial franchise fee(Item 5)
$35,000 – $45,000
Ongoing royalty(Item 6)
6%
National ad / brand fund(Item 6)
2%
Local marketing spend(Item 6)
1%
Technology fee(Item 6)
$8,460/mo
Buildout / construction(Item 7)
$405,000 – $554,000
Additional Item 5–6 fees (transfer, renewal, area development, and any veteran discounts) are not yet parsed on Franchable — see the brand's FDD for the full fee schedule.
About Massage Envy
Massage Envy franchises offer massage and facial services through a membership-based model. Members pay a monthly fee for one service and discounted rates on additional services. Non-members can also receive services at standard rates. The target market is the general public seeking therapeutic massage and skincare. Massage Envy competes with spas, health clubs, and individual therapists. The value proposition is a unique pricing model, membership program, clean environment, reputation, and industry leadership. Franchisees must adhere to system standards and comply with licensing and regulatory requirements for therapists and aestheticians.
What Massage Envy's FDD Discloses
Massage Envy's average unit revenue of $1,137,964 sat above its median of $1,136,666 (2026 FDD, Item 19) — the gap that a simple average hides. Individual results vary.
In 2025, Massage Envy's franchised system recorded 3 franchised openings, 19 closures (Item 20).
Gross Sales by Performance TierSource: 2026 FDD Item 19
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Explore all brands →AUV Trend — Multi-Year Median Revenue
Additional Item 19 Analysis
Deeper Item 19 Analysis (Charts 3–6)
Openings & Closings, Transfer Rates, Franchise vs Corporate Mix
Massage Envy vs Competitors
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Massage Envy Franchise FAQ
How much does a Massage Envy franchise cost?
Per Item 7 of the 2026 FDD Franchise Disclosure Document, the estimated initial investment ranges from $695,870 to $1,046,506.
What is the Massage Envy franchise fee?
The FDD reports an initial franchise fee of $35,000 to $45,000.
What royalty does Massage Envy charge?
The FDD reports an ongoing royalty of 6%.
How much revenue does a Massage Envy franchise generate?
The 2026 FDD reports a median revenue per unit of $1,136,666 for fiscal year 2025. Individual results vary.
How much does a Massage Envy franchise owner make?
Massage Envy disclosed median unit revenue of $1,136,666 in FY2025 (Item 19). It does not disclose unit-level profit, so a reliable owner-income figure can't be drawn from its FDD. Individual results vary.
Can I finance a Massage Envy franchise with an SBA loan?
Many franchise purchases are financed with SBA 7(a) loans covering a large share of the total project cost. You can check what you'd qualify for with Franchable's free SBA prequalification.
Data sourced from the brand's Franchise Disclosure Document. Franchable is not affiliated with or endorsed by Massage Envy. This is not an offer to sell a franchise. Individual results vary.