Crunch Franchise: Cost, Fees & Earnings
486 locations (2025), +14.9% YoY(Item 20)
A Crunch franchise requires an estimated total investment of $2,147,500 to $5,277,000, including a $35,000 initial franchise fee (2026 FDD, Item 7). Franchisees pay an ongoing royalty of 5% of revenue (Item 6). Per its disclosed Item 19 P&L, the median-performing unit ran roughly a 27.56% EBITDA margin in FY2025 — a franchisee-reported, unaudited figure that varies by operator.
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Median Revenue (AUV)
$2,848,462
Source: 2026 FDD, Item 19
Initial Investment
$2,147,500 – $5,277,000
Source: 2026 FDD, Item 7
Franchise Fee
$35,000
Source: 2026 FDD, Item 5
Royalty
5% of revenue
Source: 2026 FDD, Item 6
Crunch Franchise Key Facts
| Metric | Value | Source |
|---|---|---|
| Initial Investment | $2,147,500 – $5,277,000Source: 2026 FDD, Item 7 | |
| Initial Franchise Fee | $35,000Source: 2026 FDD, Item 5 | |
| Royalty | 5% of revenueSource: 2026 FDD, Item 6 | |
| Median Revenue (AUV) | $2,848,462Source: 2026 FDD, Item 19 | |
| Total Locations | 486 (2025)Source: Item 20 |
Crunch Franchise Fees
Initial franchise fee(Item 5)
$35,000
Ongoing royalty(Item 6)
5% of revenue
National ad / brand fund(Item 6)
2% exact
Local marketing spend(Item 6)
8%
Technology fee(Item 6)
$1,908/mo
Buildout / construction(Item 7)
$650,000 – $2,100,000
Additional Item 5–6 fees (transfer, renewal, area development, and any veteran discounts) are not yet parsed on Franchable — see the brand's FDD for the full fee schedule.
About Crunch
Crunch Franchising, LLC offers franchises for health clubs operating under the CRUNCH® name. Franchisees provide basic health club services, including cardiovascular equipment, weight machines, group fitness classes, personal training, tanning, and online nutritional programs. The business model relies on the Crunch System, encompassing operational standards, marketing, and training. Crunch offers three club formats: Fitness, Select, and Signature. The target market ranges from students to senior citizens. Crunch's value proposition lies in its established brand, comprehensive system, and diverse club models catering to various market segments and investment levels.
What Crunch's FDD Discloses
Per Crunch's disclosed Item 19 P&L, the median-performing unit ran an approximately 27.56% EBITDA margin in FY2025. Item 19 figures are franchisee-reported and unaudited. Individual results vary.
The largest disclosed cost line for the median-performing Crunch unit was Rent, at about 27.35% of revenue (disclosed Item 19, FY2025).
In 2025, Crunch's franchised system recorded 82 franchised openings, 16 closures (Item 20).
Gross Sales by Performance TierSource: 2026 FDD Item 19
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Additional Item 19 Analysis
Deeper Item 19 Analysis (Charts 3–6)
Openings & Closings, Transfer Rates, Franchise vs Corporate Mix
Crunch vs Competitors
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Crunch Franchise FAQ
How much does a Crunch franchise cost?
Per Item 7 of the 2026 FDD Franchise Disclosure Document, the estimated initial investment ranges from $2,147,500 to $5,277,000.
What is the Crunch franchise fee?
The FDD reports an initial franchise fee of $35,000.
What royalty does Crunch charge?
The FDD reports an ongoing royalty of 5% of revenue.
How much revenue does a Crunch franchise generate?
The 2026 FDD reports a median revenue per unit of $2,848,462 for fiscal year 2025. Individual results vary.
How much does a Crunch franchise owner make?
Per Crunch's disclosed Item 19 P&L, the median-performing unit generated $873,488 in EBITDA in FY2025, before debt service, taxes, and owner compensation. Item 19 figures are franchisee-reported and unaudited.
Can I finance a Crunch franchise with an SBA loan?
Many franchise purchases are financed with SBA 7(a) loans covering a large share of the total project cost. You can check what you'd qualify for with Franchable's free SBA prequalification.
Data sourced from the brand's Franchise Disclosure Document. Franchable is not affiliated with or endorsed by Crunch. This is not an offer to sell a franchise. Individual results vary.