Planet Fitness Franchise: Cost, Fees & Earnings
2,709 locations (2025), +5.5% YoY(Item 20)
A Planet Fitness franchise requires an estimated total investment of $1,282,500 to $5,386,000, including a $40,000 initial franchise fee (2026 FDD, Item 7). Franchisees pay an ongoing royalty of 7% of revenue (Item 6). Per its disclosed Item 19 P&L, the average unit ran roughly a 36% EBITDA margin in FY2025 — company-operated unit figures, before the royalty and ad fees a franchisee pays; unaudited.
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Median Revenue (AUV)
$1,863,300
Source: 2026 FDD, Item 19
Initial Investment
$1,282,500 – $5,386,000
Source: 2026 FDD, Item 7
Franchise Fee
$40,000
Source: 2026 FDD, Item 5
Royalty
7% of revenue
Source: 2026 FDD, Item 6
Planet Fitness Franchise Key Facts
| Metric | Value | Source |
|---|---|---|
| Initial Investment | $1,282,500 – $5,386,000Source: 2026 FDD, Item 7 | |
| Initial Franchise Fee | $40,000Source: 2026 FDD, Item 5 | |
| Royalty | 7% of revenueSource: 2026 FDD, Item 6 | |
| Median Revenue (AUV) | $1,863,300Source: 2026 FDD, Item 19 | |
| Total Locations | 2,709 (2025)Source: Item 20 |
Planet Fitness Franchise Fees
Initial franchise fee(Item 5)
$40,000
Ongoing royalty(Item 6)
7% of revenue
National ad / brand fund(Item 6)
2% maximum
Local marketing spend(Item 6)
7%
Technology fee(Item 6)
$100
Buildout / construction(Item 7)
$1,000,000 – $2,167,000
Additional Item 5–6 fees (transfer, renewal, area development, and any veteran discounts) are not yet parsed on Franchable — see the brand's FDD for the full fee schedule.
About Planet Fitness
Planet Fitness is a fitness franchise offering fitness training facilities with exercise machines, free weights, fitness training services, amenities and ancillary merchandise. The brand is designed to appeal to health-conscious consumers who appreciate a low-pressure, judgement-free fitness environment.
What Planet Fitness' FDD Discloses
Per Planet Fitness' disclosed Item 19 P&L, the average unit ran an approximately 36% EBITDA margin in FY2025. Figures reflect company-operated units, before the 7% royalty and 2% ad fees a franchisee pays, and are unaudited. Individual results vary.
The largest disclosed cost line for the average Planet Fitness unit was Rent Expense, at about 18.33% of revenue (disclosed Item 19, FY2025).
In 2025, Planet Fitness' franchised system recorded 141 franchised openings, 7 closures (Item 20).
Gross Sales by Performance TierSource: 2026 FDD Item 19
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Explore all brands →AUV Trend — Multi-Year Median Revenue
Additional Item 19 Analysis
Deeper Item 19 Analysis (Charts 3–6)
Openings & Closings, Transfer Rates, Franchise vs Corporate Mix
Planet Fitness vs Competitors
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Planet Fitness Franchise FAQ
How much does a Planet Fitness franchise cost?
Per Item 7 of the 2026 FDD Franchise Disclosure Document, the estimated initial investment ranges from $1,282,500 to $5,386,000.
What is the Planet Fitness franchise fee?
The FDD reports an initial franchise fee of $40,000.
What royalty does Planet Fitness charge?
The FDD reports an ongoing royalty of 7% of revenue.
How much revenue does a Planet Fitness franchise generate?
The 2026 FDD reports a median revenue per unit of $1,863,300 for fiscal year 2025. Individual results vary.
How much does a Planet Fitness franchise owner make?
Per Planet Fitness' disclosed Item 19 P&L, the average unit generated $708,853 in EBITDA in FY2025, before debt service, taxes, and owner compensation. Figures reflect company-operated units, before the 7% royalty and 2% ad fees a franchisee pays, and are unaudited.
Can I finance a Planet Fitness franchise with an SBA loan?
Many franchise purchases are financed with SBA 7(a) loans covering a large share of the total project cost. You can check what you'd qualify for with Franchable's free SBA prequalification.
Data sourced from the brand's Franchise Disclosure Document. Franchable is not affiliated with or endorsed by Planet Fitness. This is not an offer to sell a franchise. Individual results vary.