Planet Fitness Franchise: Cost, Fees & Earnings
2,709 locations (2025), +5.5% YoY(Item 20)
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Median Revenue (AUV)
$1,863,300
Source: 2026 FDD, Item 19
Initial Investment
$1,282,500 – $5,386,000
Source: 2026 FDD, Item 7
Franchise Fee
$40,000
Source: 2026 FDD, Item 5
Royalty
7% of revenue
Source: 2026 FDD, Item 6
About Planet Fitness
Planet Fitness is a fitness franchise offering fitness training facilities with exercise machines, free weights, fitness training services, amenities and ancillary merchandise. The brand is designed to appeal to health-conscious consumers who appreciate a low-pressure, judgement-free fitness environment.
Gross Sales by Performance TierSource: 2026 FDD Item 19
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Explore all brands →AUV Trend — Multi-Year Median Revenue
Additional Item 19 Analysis
Deeper Item 19 Analysis (Charts 3–6)
Openings & Closings, Transfer Rates, Franchise vs Corporate Mix
Planet Fitness vs Competitors
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Planet Fitness Franchise FAQ
How much does a Planet Fitness franchise cost?
Per Item 7 of the 2026 FDD Franchise Disclosure Document, the estimated initial investment ranges from $1,282,500 to $5,386,000.
What is the Planet Fitness franchise fee?
The FDD reports an initial franchise fee of $40,000.
What royalty does Planet Fitness charge?
The FDD reports an ongoing royalty of 7% of revenue.
How much revenue does a Planet Fitness franchise generate?
The 2026 FDD reports a median revenue per unit of $1,863,300 for fiscal year 2025. Individual results vary.
Can I finance a Planet Fitness franchise with an SBA loan?
Many franchise purchases are financed with SBA 7(a) loans covering a large share of the total project cost. You can check what you'd qualify for with Franchable's free SBA prequalification.
Data sourced from the brand's Franchise Disclosure Document. Franchable is not affiliated with or endorsed by Planet Fitness. This is not an offer to sell a franchise. Individual results vary.