Dairy Queen (Treat) Franchise: Cost, Fees & Earnings
743 locations (2025), +2.2% YoY(Item 20)
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Initial Investment
$549,100 – $1,604,700
Source: FDD, Item 7
Franchise Fee
$25,000
Source: FDD, Item 5
Royalty
5% of revenue
Source: FDD, Item 6
About Dairy Queen (Treat)
American Dairy Queen Corporation (ADQ) franchises DQ® Treat stores, quick-service food establishments offering soft-serve, treats, beverages, and limited food items. They target high-traffic locations like malls (DQ®/Orange Julius®) and street locations (DQ®/Dairy Queen®). Franchisees gain access to ADQ's trademarks, operational systems, and national promotions. The value proposition includes brand recognition, training, and ongoing support. ADQ also offers conversion programs for existing Dairy Queen® soft-serve-only stores. The market is highly competitive, including other quick-service restaurants and specialty treat outlets. ADQ's business includes administering the franchise system and providing services to franchisees.
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Additional Item 19 Analysis
Deeper Item 19 Analysis (Charts 3–6)
Openings & Closings, Transfer Rates, Franchise vs Corporate Mix
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Dairy Queen (Treat) Franchise FAQ
How much does a Dairy Queen (Treat) franchise cost?
Per Item 7 of the latest Franchise Disclosure Document, the estimated initial investment ranges from $549,100 to $1,604,700.
What is the Dairy Queen (Treat) franchise fee?
The FDD reports an initial franchise fee of $25,000.
What royalty does Dairy Queen (Treat) charge?
The FDD reports an ongoing royalty of 5% of revenue.
Can I finance a Dairy Queen (Treat) franchise with an SBA loan?
Many franchise purchases are financed with SBA 7(a) loans covering a large share of the total project cost. You can check what you'd qualify for with Franchable's free SBA prequalification.
Data sourced from the brand's Franchise Disclosure Document. Franchable is not affiliated with or endorsed by Dairy Queen (Treat). This is not an offer to sell a franchise. Individual results vary.