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Hooters Franchise: Cost, Fees & Earnings

Food & Beverage

194 locations (2025), -20.8% YoY(Item 20)

A Hooters franchise requires an estimated total investment of $2,743,300 to $4,697,000, including a $50,000 initial franchise fee (2024 FDD, Item 7). Franchisees pay an ongoing royalty of 6% (Item 6). The 2024 FDD reports a median unit revenue of $3,456,622 for FY2023 (Item 19).

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Median Revenue (AUV)

$3,456,622

Source: 2024 FDD, Item 19

Initial Investment

$2,743,300 – $4,697,000

Source: 2024 FDD, Item 7

Franchise Fee

$50,000

Source: 2024 FDD, Item 5

Royalty

6%

Source: 2024 FDD, Item 6

Hooters Franchise Key Facts

MetricValueSource
Initial Investment$2,743,300 – $4,697,000Source: 2024 FDD, Item 7
Initial Franchise Fee$50,000Source: 2024 FDD, Item 5
Royalty6%Source: 2024 FDD, Item 6
Median Revenue (AUV)$3,456,622Source: 2024 FDD, Item 19
Total Locations194 (2025)Source: Item 20

Hooters Franchise Fees

  • Initial franchise fee(Item 5)

    $50,000

  • Ongoing royalty(Item 6)

    6%

  • National ad / brand fund(Item 6)

    2%

  • Buildout / construction(Item 7)

    $525,000 – $3,225,000

Additional Item 5–6 fees (transfer, renewal, area development, and any veteran discounts) are not yet parsed on Franchable — see the brand's FDD for the full fee schedule.

About Hooters

Hooters is a casual dining neighborhood restaurant franchise featuring chicken wings, seafood, burgers, and alcoholic beverages, with a distinctive brand identity centered around the Hooters Girls. As of December 31, 2025, there were 193 Hooters Restaurants in the United States and approximately 60 franchised locations internationally.

What Hooters' FDD Discloses

In 2025, Hooters' franchised system recorded 58 franchised openings, 10 closures (Item 20).

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AUV Trend — Multi-Year Median Revenue

Additional Item 19 Analysis

Deeper Item 19 Analysis (Charts 3–6)

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Openings & Closings, Transfer Rates, Franchise vs Corporate Mix

Hooters vs Competitors

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Hooters Franchise FAQ

How much does a Hooters franchise cost?

Per Item 7 of the 2024 FDD Franchise Disclosure Document, the estimated initial investment ranges from $2,743,300 to $4,697,000.

What is the Hooters franchise fee?

The FDD reports an initial franchise fee of $50,000.

What royalty does Hooters charge?

The FDD reports an ongoing royalty of 6%.

How much revenue does a Hooters franchise generate?

The 2024 FDD reports a median revenue per unit of $3,456,622 for fiscal year 2023. Individual results vary.

How much does a Hooters franchise owner make?

Hooters disclosed median unit revenue of $3,456,622 in FY2023 (Item 19). It does not disclose unit-level profit, so a reliable owner-income figure can't be drawn from its FDD. Individual results vary.

Can I finance a Hooters franchise with an SBA loan?

Many franchise purchases are financed with SBA 7(a) loans covering a large share of the total project cost. You can check what you'd qualify for with Franchable's free SBA prequalification.

Data sourced from the brand's Franchise Disclosure Document. Franchable is not affiliated with or endorsed by Hooters. This is not an offer to sell a franchise. Individual results vary.